lucozade,

Analysis, 
By having done deconstructions on both Lucozade ads, pre 1980’s and one contemporary, the overall point i have easily discovered it that this was once a drink aimed at tired children who needed to restore their energy while playing to now being aimed at older athletes and with the mix of extra sugar and chemicals this really does help them revitalize their energy on the pitch, court, track, gym, course, ring, rink, field or hall. The marketing of the older ads were a lot more simple and very family friendly and targeted to all members in the house positively, whereas now people don't see them as positively as the consumers would hope, they are really seen as unhealthy to younger children with the mix of extra sugar and the overall mixture of caffeine is what puts adults of from purchasing.